Tag Archives: #socialj

Joelle Pittman of Memphis Yelp will speak to #SocialJ 4/23

Joelle Pittman of Memphis Yelp will speak to Dr. Brown’s social media class April 23 at 5:30pm in Meeman 206.

Joelle is none other than a former #SocialJ student herself and a fellow MA student here at the U of Memphis.  She parlayed her hard work in this class into a pretty cool gig where she gets to visit lots of fun Memphis places and hang out with interesting people. She’s back by popular demand after being rated as best speaker by last year’s social media class.

Her blog, Mem to Lax, has been featured by BlogHer.

You can follow her on Twitter @MemphisYelp Joelle Pittman


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Coast Guard Recruiting and Social Media: A Facebook Content Analysis

On Tuesday, April 15 at 1pm Central, MA student Charly Hengen will present the results from her final project that evaluates the effectiveness of Facebook strategies for her job recruiting for the Coast Guard.

 All are welcome to hear her presentation using Adobe Connect software – you can sign in as a guest, just be sure to mute your mic so we don’t get feedback.

Here’s her abstract:

More and more businesses and organizations are using social media channels to market, advertise, and engage with audiences.  Military branches are catching the social media train and creating splashy content to promote their brands.  The Coast Guard is the smallest military branch and uses social media channels, mainly Facebook, to report, promote, and advertise news and its brand.  The recruiting branch uses Facebook as well.  One office in particular, Coast Guard Recruiting Office Hampton Roads, uses Facebook to try to meet its accession mission and standards.  This content analysis determined the recruiting office’s Facebook page’s return on engagement and analyzed a variety of specific techniques for reaching goals.  It ascertained if a specific audience, minorities and females, used the recruiting office’s Facebook page before he or she took the next step to enlist into or submit an officer packet for the Coast Guard.  The results were inconclusive in determining which race used the recruiting office’s Facebook page the most; however, females did engage the most with the Facebook page.  The largest audience engaging with the page was mothers and spouses of Coast Guardsmen.  Also, Facebook fans engaged more with humorous photos and when they were challenged to complete a task.  It does prove beneficial for a Coast Guard recruiting office to utilize a Facebook page as it can drive potential applicants to call an office or come into the office to discuss future career opportunities.

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Glen Thomas of Memphis Airport speaks to #SocialJ

Students in my social media course were in for a treat on Wednesday: An engaging and informative talk from Glen Thomas of the Memphis Airport on how he utilizes social media to engage with customers and the local media. Before joining the airport in September, Glen was an architect of MLGW’s social media strategy, which was recently named the top utility company in the nation on social media.

Glen Thomas

Glen Thomas

Big, big thanks to Glen for talking with us. Several students told me how valuable they found the information. Not to mention that I’m pretty sure

A few takeaways:

  • Engage with your biggest detractors as a human being. Memphis Airport has its share of critics, especially after Delta decided to de-hub us, drastically cutting the number of flights and raising prices. Glen joined the Delta Does Memphis page and occasionally posts there, responding to criticisms and sharing information as warranted. He does so as himself, believing that appearing as a human being rather than a faceless bureaucratic organization can foster better dialogue.
  • Use Namechk.com to check and see if your desired username is still available at dozens of social media sites. I had forgotten about that one!
  • Social media and especially Twitter is often the best way to communicate with local media. It’s fast and short. Press releases are more likely to get lost in the flood of info and aren’t as useful in a media environment in which real-time communication is prized.
  • Conferences are a great way to meet counterparts, learn best practices and find ways you can work together to leverage strengths. (I second this big time. Well worth the money)
  • When you are really short on time, at least spending a few minutes retweeting other’s relevant posts is a good idea.
  • Before a big event announcing a major change at the airport that involved consolidation and closing some areas, Glen had some of his tweets written and saved in advance that he could release as the announcement was made – again ensuring that his communication efforts were as real-time as possibly.
  • Quickly address questions and concerns via social media. This was a big lesson he learned at MLGW; residents often tweet at the utility during big storms and expect an immediate response. If your employees are going home for the night and won’t be available for a  few hours, be sure to tweet that, too. Social media can be a useful way to turn your critics into advocates by providing good customer service.
  • Job tip, good for students: When interviewing for the airport job, Glen went through each of the items in the posted job description and created a document showing how he could deliver on each of the items in a specific way, with examples and visuals. He had this printed up at Kinkos in color and distributed it to the group he interviewed with.


There was more good stuff, but those are just a few highlights. Thanks to Lurene Kelley for introducing us, by the way.

Another interesting fact for Memphians: Before Delta de-hubbed us, flights here were 70 to 80 percent transfer flights, just passing through. Now that has completely flipped and we are 70 to 80 percent origin and destination flights. Wow, that’s a big change.

Last but not least: Thanks to Toni Zoblotsky for bringing us COOKIES.


photo (22)


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Resources for Video Editing

As noted in class, you are not REQUIRED to do any fancy video editing. It’s up to you. However,  some resources that you can use are below. Also, note what I posted on Facebook about Getty Images.

 Apologies for not formatting these links properly – bad blogging practice! But it’s a busy day. 🙂

Knight Digital Media Center Tutorials

On Shooting:


And editing:


Steve Fox has a number of tutorials (video at bottom)


Journalist’s Toolkit video resources http://www.jtoolkit.com/wp/video-resources/

Brilliant University of Florida journalism professor Mindy McAdams: “Five Shots, 10 seconds” http://www.jou.ufl.edu/faculty/mmcadams/video/five_shot.html

Five essential fair use resources for online video making:


Legal music for videos:


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Reminders from class 3/5

To do for after spring break: 

1.   Create a video, upload it to YouTube and share it via social media. Your video should in some way reflect your topic of focus. We will be competing to see who gets the most views, and there will be an as yet undetermined incentive for that. We’re all friends, but come on, this will be fun. MAX length is three minutes but that’s probably too long; the shorter the better.

2.     Embed the video on your blog in a post. (If you really can’t figure out how to embed it, you can do a link, but I’d suggest asking me to show you how to do it or using Google. It’s a good skill to have)

3.     Personal reflection on your experiences creating and sharing the video should include thoughts on: How can you continue to use video to enhance your blog?  How do you think professionals in your future desired career – journalism, public relations, advertising, or any other could best utilize these sites?

4.     Read for next week and reflect in journal blog.

Optional: Play around with some of the new tools we talked about. Try to make a quality Instagram video.

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Reminder: Today is #SocialJ #FF

No, I’m not going to grade this, but could be a cool way for you to find some new people to follow. Use both hashtags.

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Reminders from class 1/29

Due next week: 

1. If you have not already sent me your Twitter handle, please do. The account must be “public” or you will not be able to use hashtags effectively. If you are new to Twitter or haven’t used it much, start getting into the habit of both posting and browsing your stream a little at least once a day. Write down any questions you have about how to use Twitter as we will be talking about it more next week. If you are already an experienced Twitter user, think about some ways to expand and improve your presence and community there in relation to your topic of focus.

2.   Develop a list of at LEAST three other blogs or Web sites that meaningfully address your topic of interest.  For professionals, a blog is often a “hub” for other social media activity occurring around the web. Summarize and evaluate some of the key features of each blog or site using bullet points on your journal blog. Answer all of the following questions: What kind of problem do these websites/blogs help solve for their audience and/or what needs do they fulfill? What do they do well? What could they improve? Can you identify any gaps in their content or features that a competitor could fill, and how is what you could offer different or better? Look at their social media presence and the comments or interaction they get: Are they cultivating an active community around their site?

3.   Do readings for next week and reflect on them on your journal blog.

4.   Start making a habit of following blogs and Twitter accounts related to social media and digital technology, such as Mashable, TechCrunch, ReadWrite, Nieman Lab, or others. Share interesting links with our class. Use a bookmarking service like Delicious or Evernote to save and tag links you think might be useful to you in the future.

5. #JBowl – no, this is not on the syllabus, and we haven’t really talked about Twitter yet. But let’s do it! SuperBowl has something for everyone – hate football? Well,there are always the ads, the halftime show etc. Or, you can use Twitter to express your disdain for all the above things. IMPOSSIBLE for you to watch even a few minutes? Google some of the ads or other clips that will be posted online after/during the game. Some of you have done this before, but it can be an interesting learning experience to actively participate in an event online. Tweet your thoughts/observations using the hashtag #jbowl. Show us “the scene” where you are watching the game. Respond to other folks also using the #jbowl hashtag. Create a Storify of the above…and include a few other tweets you found fun or interesting.

Storify How To: http://storify.com/tour and see slides.

Note:You can ALSO use other more common hashtags if you want to, but those are going to be really crowded on the big day, so be sure you use #jbowl so we can talk to each other. Dr. Willis’s class and maybe some others will be doing this as well.

Sample Storify from the Grammys – yours should include your tweets as well: http://storify.com/heatherstanton/the-annual-grammy-s-never-cease-to-disappoint

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