Monthly Archives: March 2014

Reminders from class 3/26


1. Create a list of specific goals you have for your social media presence, tailored to your needs and what you have learned so far about what works and doesn’t work with your topic area.
2. Decide what metrics you will be collecting about your blog/social media presence that will measure progress toward those views, using the readings for guidance. Make a specific list or spreadsheet. Begin collecting this info on a regular basis.
3. Create some kind of challenge for yourself and describe it on your journal blog. Maybe you will try to post a photo on Instagram every day. Maybe you will try a “30 days of blogging” challenge, or similar. Maybe you will try to write a post at least once a week. It’s up to you, but the first step in boosting your metrics is learning to create a regular stream of content.
4. Read next week’s readings and reflect on
journal blog.

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Quick way to embed video on your WordPress blog

Underneath your video on YouTube, you should see a “share” tab. Click on “embed”. It will give you a chunk of code. You don’t need to understand that code in any way…just copy it.

Go to your blog post you are working on in WordPress. You will see two little tabs on the upper-right side of the text box where you are typing. It will default to “visual” but click on “text.” Simply paste that embed text anywhere you want it, and boom, this should work. You can hit “preview” to see if it worked right before you actually publish the post.

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Class Reminders from 3/19

Due next week:

Experiment with using at least one of the location-based check-in services for one week. It may be difficult, but in doing this, remember to try to find ways to, again, be relevant to your topic of focus. Reflect on class blog on the experience; what do you see as the best opportunities for journalists and public relations practitioners in this space?

Write a review for Yelp and browse some other reviews; leave some tips for others on Foursquare.

Read for next week and reflect in the journal blog.

And don’t forget to promote your YouTube video!

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Resources for Video Editing

As noted in class, you are not REQUIRED to do any fancy video editing. It’s up to you. However,  some resources that you can use are below. Also, note what I posted on Facebook about Getty Images.

 Apologies for not formatting these links properly – bad blogging practice! But it’s a busy day. 🙂

Knight Digital Media Center Tutorials

On Shooting:

And editing:

Steve Fox has a number of tutorials (video at bottom)

Journalist’s Toolkit video resources

Brilliant University of Florida journalism professor Mindy McAdams: “Five Shots, 10 seconds”

Five essential fair use resources for online video making:

Legal music for videos:

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Reminders from class 3/5

To do for after spring break: 

1.   Create a video, upload it to YouTube and share it via social media. Your video should in some way reflect your topic of focus. We will be competing to see who gets the most views, and there will be an as yet undetermined incentive for that. We’re all friends, but come on, this will be fun. MAX length is three minutes but that’s probably too long; the shorter the better.

2.     Embed the video on your blog in a post. (If you really can’t figure out how to embed it, you can do a link, but I’d suggest asking me to show you how to do it or using Google. It’s a good skill to have)

3.     Personal reflection on your experiences creating and sharing the video should include thoughts on: How can you continue to use video to enhance your blog?  How do you think professionals in your future desired career – journalism, public relations, advertising, or any other could best utilize these sites?

4.     Read for next week and reflect in journal blog.

Optional: Play around with some of the new tools we talked about. Try to make a quality Instagram video.

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Two things today: #Memstorm/#Memice and #joscar

Don’t forget tonight is #joscar night. Most of you don’t really need extra credit, but hey, if you want I’ll give some if you want to participate and create a Storify. Mostly this is for fun and for community building. 
Also, we have a storm brewing here in Memphis once again. This can be a really good thing to use Twitter for. I’m not sure at this point if the favored hashtag will be #memstorm or #MemIce – we’ll see how it evolves. I encourage everybody to post as relevant what you are observing from your neighborhood. 
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