Monthly Archives: February 2014

Reminders 2/26

1. You will need to produce 5-10 GOOD photographs related to your blog topic (You will want to take many more and select from those). Your goal is not just to take nice pictures, although that helps. It is to drive engagement on social media.
2. You will need to share these photos on at least one of social sites we talked about in class or another one of your choice, e.g. Instagram, Flickr, Pinterest, etc. using proper tags/hashtags. Keep track of and describe the kind of feedback or engagement you got with these photos.
3. Put at least one of the photos on your blog with a caption. If you would like, build a slideshow.
4. In reflecting on the blog on your experiences this week, consider: What are some of the advantages and disadvantages of the sites you’ve used for your topic area? How can you use photos going forward as semester continues to enhance your blog or website? How do you think professionals in your future desired career – journalism, public relations, advertising, or any other – could utilize these sites productively?
5. In your journal blog, discuss what are you learning from the photo-a-day process so far.
6. As always, do reading reflection on journal blog

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Reminder: Today is #SocialJ #FF

No, I’m not going to grade this, but could be a cool way for you to find some new people to follow. Use both hashtags.

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Reminders Class 2/19


Do a Twitter chat and describe your experience on your journal blog YOU CAN TAKE TWO WEEKS TO DO THIS.


Show your blog (essentially a prototype at this point) and explain your topic of focus to at least one potential member of your blog’s community/audience. Ask them for early feedback on your idea. What kinds of content or features would they be looking for in a blog like yours? What kinds of things do they NEED or WANT to know? Do they have any problems or needs within your topic area you could solve for them? For example, perhaps a potential reader of your niche food blog has a specific allergy and could use some information on how to avoid that ingredient, or similar. Write up what you learned from this person. This could be posted on either one of your blogs, depending on what you think is best. Ideally, talk to more than one person about this. NOTE: THIS IS A COMBO OF MINI-CROWDSOURCING/ALSO CUSTOMER DISCOVERY/DESIGN THINKING


Create at least one post on your topic/beat blog. Post can be about anything you would like. Maybe it’s a roundup of relevant links with a summary, maybe you went to a relevant event and you want to write about it. WE DON’T WANT NAKED BLOGS 🙂 If you’ve already done this, bully for you!


As always, you will want to do the readings for next week and post about them on the travel blog.


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Reminders 2/12

Assignment for next week:

1.   Set up new WordPress blog for your topic of focus/beat. This is SEPARATE from your journal blog. I know, two blogs, crazy! Choose a name for it carefully, and a theme. If you’ve already done this, bully for you. Send me the URL and I’ll create a new blogroll.

2.   Create about page for this topic blog.

3.   Set up blogroll on your topic blog with at least five sites related to your topic. Here’s how to do it.

4.   Sign up for at least one email newsletter and/or an RSS feed reader related to your beat (you might want to sign up for some related to our profession more generally, too). There are many possible feed readers out there – do some research to see which one you think best suits you. For example, here are some possibilities, including Feedly.

5.   Set up Google Alerts for your blog topic

6.   If you are already a blogging whiz, or have a topic blog set up already, are there any new features or widgets you could add? If your blog is pre-existing, be sure you do at least one new thing to spruce it up. Describe what you did in your journal blog

7.   Make a list of at least five ideas for blog content . Ideas don’t have to be refined but should be specific. You can put this on your journal or topic blog.

8. Do readings for next week and post in the journal blog as per usual.

Couple of things to remember:
1. We have a pretty wide variety of skill levels and experience in this class. This means that to some degree you have to take responsibility for challenging yourself. If you are new to WordPress, keep it simple and focus on doing the best you can. Don’t get boogered up – half of doing this successfully is attitude. UNC journalism undergraduates are learning Python: WE CAN DO THIS. If you already know what you are doing, there are still plenty of things you can do to enhance/learn/expand.
2. Journal blog is your space to reflect, measure, evaluate what you are learning/reading. You should be aware that it’s public and people can see it, but at the same time, the primary readership is internal, so you don’t have to focus on perfection. Topic blog is designed as a “hub” for your social media presence focused on drawing an audience around a topic. 
3. The idea here is to do what John was talking about – find your passion, and enjoy this process. 
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Reminders Class 2/5

For next week:

Scavenger Hunt – there are on-campus and off-campus versions. Pity the Madison students – it is -2 there today.

 Create some lists on Twitter related to your beat and other interests. Find some new people to follow related to your topic of focus and other interests. Start interacting with others in your area of focus. Describe what you did in your journal blog.

 Read and reflect on readings for next week in your journal blog.

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